Parmigiano Reggiano transformedthe iconic tools of its tradition into unexpected design objects.
And as everyone knows,every new design collection needs the right expert. So we called Tommaso Zorzi.
He knows a thing or two about interiors, taste and turning a house into a statement,
so we asked him one simple question: how would you use these new design pieces in your own home?
A knife becomes a letter opener. A spino becomes… no spoilers.
And then, because during Design Weekeveryone becomes a bit of a designer,
we took the idea to the streets with Andrea Iori,interior designer and content creator.
We invited people to look at the objects with fresh eyes,guess their new purpose and imagine entirely new meanings for them.
Managing Director & Founder Elena Bianchi
Executive Creative Director Fabio Pedroni
Creative Director Giuseppina Iaccarino
Art Director Giuseppe Ventura
Copywriter Bernardo Maglione, Mafalda Anna Piccolo
Client Service Director Elide Dell’Avo
Account Manager Riccardo Pezzotta
Head of Content Greta Abbondanti
Social Media Manager Giulia Caristi
Head of Production Giuseppe Polenghi
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Director Antonino Valvo
DOP Michele Vairo
Editing Stefano Vela
Colorist Lorenzo Ameri
