Brief:

Starting from the fear of investing, given inflation, Arca Fondi positions itself as an excellent partner so that investors focus only on what really matters:
their own future and that of the people around them.

Execution:

A story set in 1980 that speaks of the protagonist's dreams, which he achieves through his investments. It concludes, in 2023, with the protagonist passing on his dream to his daughter. The art direction captures the aesthetics of each moment, emphasizing the campaign's message to build a more credible storytelling.