Brief:
Develop an integrated campaign to connect IKEA and its customers during the lockdown.

Insight:
We've all become designers to make our workspace and home livable, which are now one and the same for the first time.

Execution:
Create a campaign to inspire customers to breathe new life into an IKEA item by combining it with other items from the company.
These creations will be shared with the hashtag #IKEAinspire, inviting users to do the same.
The best designs will be showcased in-store, indicating the time taken to create them instead of the price.