Scenario:

Social media create a self-reinforcing bubble based on our interests and searches, risking that even though we're informed, we receive incomplete information.

Insight:

Cultural growth occurs when we understand others' opinions, engaging in healthy debates. How can we stimulate intergenerational debates?

Execution:

Create a platform where everyone can express themselves to the beat of music on a weekly topic from Internazionale magazine. Opinions (songs) will be compiled into a Spotify playlist to generate diverse perspectives on the topic. Guest artists and street performers will be involved to bring the debate from online to real life through performances in the subway or on the streets.